Understanding the real problem is at the heart of how I approach UX. I follow an iterative, user-centered process designed to uncover meaningful insights and shape solutions that balance user needs with business objectives. I'm adaptable by nature, and thrive on innovating within constraints to deliver thoughtful, high-impact experiences.
I bridge design and development by combining Figma with Claude Code to rapidly build high-fidelity components and functional prototypes. This workflow allows me to go from concept to interactive, production-ready code in a fraction of the time — maintaining pixel-perfect quality while accelerating iteration cycles.
Brands impacted through innovative design solutions
Active users enjoying seamless experiences
Years of experience in delivering top-notch solutions
Atomic components built for real-world complexity
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Designing customer and operational experiences across Zapp's quick-commerce ecosystem — redefining UX strategy and scaling the Zync Design System to support high-velocity retail execution.
Redesigning the Home experience and main UX navigation, while establishing a scalable Design System (Elevate) to modernise a complex B2B compliance & competence platform.
AI-Powered Frontline Employee Experience Platform.
Streamlines Workforce Management SaaS Platform for organizations and agencies.
Connects In-Store Sales Associates with Online Shoppers.
Find the best stuff to do in your City.
iOS App Widget for Instagram feeds, featured in Apple App Store's "BEST NEW APPS" in 2015.
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