A Senior Product Designer based in London with 10+ years of experience, I specialise in crafting intuitive interfaces for B2B and B2C platforms, AI-driven design and data-rich interfaces. I am passionate about solving complex problems and finding optimal solutions that meet both business objectives and user needs.
Understanding the real problem is at the heart of how I approach UX. I follow an iterative, user-centered process designed to uncover meaningful insights and shape solutions that balance user needs with business objectives. I’m adaptable by nature, and thrive on innovating within constraints to deliver thoughtful, high-impact experiences.
Brands impacted through innovative design solutions
Active users enjoying seamless experiences
Years of experience in delivering top-notch solutions
Projects successfully delivered worldwide
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
IxD: Mobile User Experience (UX) Design
IxD: User Research – Methods and Best Practices
IxD: UX Management: Strategy and Tactics
AI-Powered Frontline Employee Experience Platform.
Due to confidentiality, this case isn’t publicly available.
iOS App Widget for Instagram feeds, featured in App Store's "BEST NEW APPS."
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