Dynamic Staffing Solutions
B2B SaaS Platform
Web & Mobile (iOS & Android)
London, UK
As Head of Product Design at Rota, I focused on designing user-centric solutions that transformed staffing experiences for employers and employees alike.
Overseeing UX/UI for Rota's digital platforms.
Maintaining design consistency through an adaptable design system.
Leading user research to align design decisions with real user needs.
Collaborating with cross-functional teams to drive strategic goals.
Role Overview & Results
My Role
Conducted in-depth user research and prototyping
Established and scaled Rota's design system
Developed new UI/UX strategies for staffing solutions
Results
Improved platform’s usability by 30%
Enhanced staffing efficiency through intuitive UI
Increased customer satisfaction and retention rates
Design Challenges & Solutions
1. Optimized Shift Management
Led a comprehensive redesign of the shift management interface, focusing on improving usability, efficiency, and adaptability to meet the dynamic needs of workforce scheduling. The previous system was cumbersome, requiring multiple steps to create and assign shifts, leading to inefficiencies and errors. To address this, I designed an intuitive, visually-driven interface that simplifies shift creation, modification, and assignment across multiple teams and locations.
The new system features drag-and-drop scheduling, real-time availability insights, and smart recommendations that help managers allocate resources efficiently. By reducing manual effort and automating key scheduling functions, this enhancement significantly cut down the time required for shift planning while minimizing errors and last-minute conflicts.
Additionally, the updated interface improved transparency for employees by allowing them to view their schedules, request changes, and set availability with ease. This resulted in smoother shift coordination, better team engagement, and a more adaptable workforce management process, ultimately enhancing productivity and operational efficiency.
2. Real-Time Staff Availability
Designed and implemented a real-time staff availability feature that provides managers with instant visibility into which employees are available for shifts. This functionality allows for seamless shift allocation, reducing last-minute scheduling conflicts and improving workforce adaptability. By integrating live updates and automated notifications, managers can proactively fill open shifts, ensuring optimal staffing levels and operational efficiency.
3. Enhanced Communication Tools
Developed a suite of integrated communication tools that enabled seamless real-time messaging and updates between managers and staff. This feature ensured clear and instant communication regarding shift changes, availability, and important announcements, fostering a more connected and responsive workforce. By incorporating in-app notifications and automated alerts, the platform minimized miscommunication, streamlined coordination, and improved overall team engagement.
