Best stuff in London
B2C App
Mobile App (iOS & Android)
London, UK
As a Product Designer at Dojo, I focused on creating user-centric designs to enhance the experience of discovering events, venues, and hidden gems around London. My contributions helped users engage with personalized and curated content, making it easy and enjoyable to explore the city.
Redesigned user flows to improve ease of discovery and engagement.
Collaborated on building a seamless interface for personalized recommendations.
Ensured consistent visual style and branding across the app.
Role Overview & Results
My Role
Refined and streamlined user journeys to improve discovery features
Collaborated with developers and marketers to align design with business goals
Designed UI components that enhanced personalization and user engagement
Results
Boosted user engagement through optimized navigation and flow
Achieved a higher retention rate by enhancing the recommendation engine
Increased app downloads due to improved user experience and marketing alignment
Design Challenges & Solutions
1. Enhancing Discoverability
Redesigned the app’s discovery features to ensure that users could easily explore personalized events and locations. I introduced a more intuitive layout with easy-to-access categories, making the process of finding new experiences seamless.
Additionally, I worked on simplifying the search and filter options to allow users to find exactly what they’re interested in, reducing friction and making the app more enjoyable to navigate.
2. Personalizing Recommendations
To keep users engaged, I focused on designing recommendation features that surfaced relevant events and venues based on users’ preferences and past activities. By collaborating with the data team, I integrated a recommendation engine that personalized content while maintaining a clean, user-friendly design.
This helped users feel a stronger connection to the app, as they received timely and tailored suggestions that aligned with their interests.
