A Lead Product Designer based in London with 10+ years of experience, crafting top-tier SaaS platforms, AI-powered experiences, mobile apps, and websites.
Understanding the real problem is at the heart of how I approach UX. I follow an iterative, user-centered process designed to uncover meaningful insights and shape solutions that balance user needs with business objectives. I’m adaptable by nature, and thrive on innovating within constraints to deliver thoughtful, high-impact experiences.
Brands impacted through innovative design solutions
Active users enjoying seamless experiences
Years of experience in delivering top-notch solutions
Projects successfully delivered worldwide
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
AI-Powered Frontline Employee Experience Platform.
Due to confidentiality, this case isn’t publicly available.
Streamlines Workforce Management SaaS Platform for organizations and agencies.
View Case StudyConnects In-Store Sales Associates with Online Shoppers.
View Case StudyiOS App Widget for Instagram feeds, featured in Apple App Store's "BEST NEW APPS" in 2015.
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