Dynamic Staffing Solutions
B2B SaaS Platform
Web & Mobile (iOS & Android)
London, UK
As Head of Product Design at Rota, I focused on designing user-centric solutions that transformed staffing experiences for employers and employees alike.
Overseeing UX/UI for Rota's digital platforms.
Maintaining design consistency through an adaptable design system.
Leading user research to align design decisions with real user needs.
Collaborating with cross-functional teams to drive strategic goals.
Role Overview & Results
My Role
Conducted in-depth user research and prototyping
Established and scaled Rota's design system
Developed new UI/UX strategies for staffing solutions
Results
Improved platform’s usability by 30%
Enhanced staffing efficiency through intuitive UI
Increased customer satisfaction and retention rates
Design Challenges & Solutions
1. Optimized Shift Management
I led a complete redesign of the shift management interface, focusing on usability and efficiency to streamline the scheduling process. The updated design empowers users to manage shifts seamlessly across multiple teams and locations, reducing the complexity of scheduling and allowing managers to allocate resources more effectively. This enhancement not only decreased the time required to schedule shifts but also provided a more intuitive, visual experience that simplified shift assignments, leading to greater productivity and improved team coordination.
2. Real-Time Staff Availability
Developed a feature for real-time visibility into staff availability, enabling managers to quickly fill shifts and enhance workforce flexibility.
3. Enhanced Communication Tools
Designed communication tools that allowed for seamless updates and messaging between managers and staff, creating a cohesive, responsive platform.
