Feeday for Instagram
The simplest way to browse and share Instagram posts directly from your iOS widget.
Featured on the App Store “BEST NEW APPS” in 40+ Countries (July 2015).
B2C iOS App
Mobile, Tablet and Watch
Bari, IT
About Feeday
Launched in 2015, Feeday brought a new level of accessibility to Instagram users by allowing them to view their feed directly on their home screen. With a seamless widget integration, Feeday became popular worldwide and was featured on prominent platforms including Product Hunt, LifeHacker, TheNextWeb, Gizmodo, and Mashable, amassing over 100,000 downloads.
Key Features
For Widget:
- Browse Instagram feed from widgets screen
- Tap photos to open in Instagram instantly
- Multiple block options for photo display
- One-hand browsing for convenience
- Share feed from widgets via WhatsApp, Messenger, or Email
For iMessage:
- Share Instagram feed via iMessage app
- Receive feed instantly in chats
- Open feed in chat or directly in Instagram
Design Challenges & Solutions
Challenge: Seamless Instagram Integration
Designing Feeday required a balance between Instagram’s iconic visual style and the functional constraints of an iOS widget. Instagram’s aesthetic is instantly recognizable, built around a visually immersive feed that allows users to effortlessly browse through content. However, translating this experience into a widget format presented unique design challenges. Widgets, by nature, are compact and must provide quick, accessible interactions, so creating a similar immersive experience within such a limited space without disrupting usability was paramount. To overcome this, we prioritized a clean, minimal layout that maintained Instagram’s visual cues, focusing on essentials like photo previews and subtle interactions. The design included an easily navigable feed view and a single-tap feature to open Instagram, which provided users with a fast, satisfying transition from widget to app. By focusing on Instagram’s familiar visual language and paring down the interactions to essentials, we crafted a widget that felt native to Instagram’s ecosystem while making the most of the iOS widget’s functional limitations. This allowed users to get the best of both worlds: Instagram’s aesthetics with Feeday’s instant accessibility, resulting in a product that felt seamless and intuitive.
Iteration and User Feedback
Feeday 2.0 incorporated user feedback, introducing customization options like light and dark modes, personalized feed setups, and quick sharing options for a more flexible, user-centered experience.
What They’re Saying
"This app makes checking Instagram on iOS a lot easier." – TheNextWeb
"Feeday Puts Your Instagram Feed In Your iPhone's Notification Center." – Life Hacker
"Feeday lets you covertly check Instagram without ever opening the app." – Cult of Mac
"Feeday Helps You Keep Track of Your Instagram Feed." – Por Homme
"Feeday – 将 Instagram 放到 iOS 的通知栏里" – Appinn